Privacy policy

LAST UPDATED: [October 24th, 2025]

1. Introduction

Welcome to FIZO. We are committed to protecting your privacy and handling your personal data with transparency and security. This Privacy Policy explains how FIZO ("we," "us," or "our") collects, uses, discloses, and safeguards your information when you visit our website https://www.fizorun.com (the "Site") and use our services, particularly through our custom 3D footwear customization platform.

Separate Consent for Biometric Data: By providing your 3D foot scans and biomechanical data, you provide explicit, written consent for FIZO to collect, store, and use this biometric information solely for the purpose of manufacturing your custom footwear. We do not use this data for identification or marketing without additional express consent. We may update this policy periodically, and we will notify you of changes by updating the "Last Updated" date.

2. Information We Collect

We collect information that you provide directly to us, automatically when you use our Site, and from third-party sources.

  • A. Information You Provide Directly:
    • Contact and Account Information: Name, email address, shipping address, phone number, and password when you create an account or make a purchase.
    • Customization Data (Biometric Information): This is specific to FIZO's services and includes data necessary to create your custom footwear, such as 3D foot scans (e.g., via Volumental technology), foot dimensions, weight, gait analysis, and other biomechanical data you provide. This data is essential for manufacturing your custom product.
    • Payment Information: Credit/debit card details or other financial data, which is processed securely by our third-party payment processors.
    • Communications: Records of your communications with us, including customer service requests and feedback.

    • Consumer Health Data Privacy Policy: If you are a resident of Washington or Nevada, please click here [Link] to view our Supplemental Consumer Health Data Privacy Policy, which governs the collection of your biomechanical and physical dimension data in compliance with state-specific health privacy laws.

  • B. Information Collected Automatically:
    • Device and Usage Data: IP address, browser type, operating system, referring URLs, pages visited, clickstream data, and other information about your interactions with our Site. We collect this using cookies and similar tracking technologies.
    • Cookies: Cookies are small files stored on your device that help us improve your Site experience, remember your preferences, and analyze traffic. You can control cookie settings through your browser.
  • C. Information from Third Parties:
    • We may receive information from business partners, marketing agencies, and publicly available sources, which we combine with information we already hold about you. This helps us update and improve our records and identify new customers.

3. How We Use Your Information

We use your information for the following purposes:

  • To Fulfill Your Orders and Provide Services: Process payments, ship products, and most importantly, manufacture your custom 3D-printed footwear based on your Customization Data. This is necessary to perform our contract with you.
  • Customer Service and Support: Respond to your inquiries, process returns and exchanges (under our stated policies), and provide support.
  • Marketing and Communications: Send you information about new products, promotions, and company news, where you have consented or where we have a legitimate interest to do so. You can opt-out of marketing emails at any time.
  • Site Improvement and Analytics: Analyze how users interact with our Site to improve its functionality, content, and user experience.
  • Security and Fraud Prevention: Protect our Site, users, and business from fraud, security threats, and illegal activities.

4. Legal Basis for Processing (For EU/UK Users)

We process your personal data on the following legal bases:

  • Performance of a Contract: To fulfill your orders and provide our custom footwear services.
  • Consent: For sending marketing communications and for processing sensitive biometric data where required by law. You can withdraw consent at any time.
  • Legitimate Interests: For site analytics, security, and marketing our products, where our interests are balanced against your privacy rights.
  • Legal Obligation: To comply with legal and regulatory requirements.

5. How We Share Your Information

No Sale or Sharing of Health Data: Specifically, FIZO does not sell, rent, or lease your Consumer Health Data or Biometric Data to any third parties. We only disclose this data to manufacturing partners (processors) under strict confidentiality agreements for the sole purpose of product creation.

General Personal Data: Regarding your general information, we do not sell your personal data. We only share your information in the following circumstances:

  • Service Providers: We share your data with trusted third parties who assist us in operating our business, such as:
    • Payment processors (e.g., Shopify Payments).
    • Shipping and logistics partners.
    • IT and hosting service providers.
    • 3D printing and manufacturing partners to produce your custom footwear. These parties are contractually bound to use your data only for the services we request and to protect its confidentiality.
  • Legal Requirements: We may disclose your information if required by law, to enforce our site policies, or to protect our or others' rights, property, or safety.
  • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the new entity.

6. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law (e.g., for tax, legal, or accounting purposes). 

Biometric Data Retention: Specifically regarding your Customization Data (such as 3D scans and biomechanical data), FIZO will permanently destroy such information within three (3) years of your last interaction with our services, or once the initial purpose for collecting such data has been satisfied (e.g., account closure or a specific request for deletion), whichever occurs first, unless otherwise required by legal hold or statutory requirements.

7. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal data:

  • Access and Correction: You can access and update your account information at any time.
  • Data Portability: Request a copy of your data in a structured, machine-readable format.
  • Deletion: Request deletion of your personal data, subject to certain exceptions.
  • Marketing Preferences: You can unsubscribe from our marketing emails by clicking the "unsubscribe" link in any email.
  • Cookie Controls: Manage your cookie preferences through your browser settings. To exercise these rights, please contact us using the details in the "Contact Us" section below.

8. International Data Transfers

FIZO is a global business. Your personal data may be processed in countries other than your country of residence, including the United States. When we transfer your data, we implement appropriate safeguards, such as standard contractual clauses approved by the European Commission, to ensure its protection.

9. Data Security

We implement a variety of security measures to protect your data. We use Secure Socket Layer (SSL) technology to encrypt sensitive information during transmission. Your payment information is processed by reputable third parties and is not stored on our servers beyond the transaction period. While we take reasonable steps to protect your data, no internet transmission is 100% secure.

10. Children's Privacy

Our Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with information, please contact us, and we will take steps to delete it.

11. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or the law. We will post the updated policy on this page with a revised "Last Updated" date. Your continued use of our Site after such changes constitutes your acceptance of the new policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:

Email: [support@fizorun.com]

Mailing Address: 18121 E. Hampden Ave Unit C - 549 Aurora CO 80013 US